"Snowactive" with a new publisher

Strike Media Switzerland is the new owner of the title rights to "Snowactive" and "SnowactiveGuide". "Snowactive" was previously published by Vogt-Schild Medien in collaboration with the Swiss Ski Association Swiss-Ski and will now pass into the hands of the previous editor-in-chief Joseph Weibel, publishing director Wolfgang Burkhardt and another stakeholder, as Vogt-Schild Medien and Strike Media Switzerland write in a press release. In addition to Joseph Weibel and Wolfgang Burkhardt, the shareholders of Strike Media Switzerland are the advertising agency Brandl&Schärer, which is currently being founded. Vogt-Schild Medien, which belongs to Mittelland Zeitung, wanted to part with the title because there is no other sports magazine in its range and "Snowactive" therefore required above-average expenditure. The magazine publisher's portfolio is now to be realigned. Swiss-Ski, for its part, welcomes the change as it ensures continuity in editorial, distribution and sales. The printing contract will remain with Vogt-Schild Druck.