Sky in Switzerland; changing images of men in advertising: Advertising Week 10 is here

Sky CEO: "We are looking for good series material from Switzerland".

He is something like the secret king of German professional soccer: Carsten Schmidt, the CEO of Sky. His station pays over 870 million euros for the live rights to the 1st and 2nd Bundesliga. Since last year, Sky has also been in the Swiss market with soccer, action and children's programming. Carsten Schmidt in an exclusive interview about the quiet launch, a prominent testimonial and the plan to produce a Swiss series, a Sky original like "Babylon Berlin" or "Das Boot," with a Swiss subject matter.

Study examines the change in the image of men in advertising

Back then, the advertising man told the advertising woman how to clean his shoes. Today, he awaits her at home with ice cream. At least in isolated cases, advertising is flirting with a new image of men, according to a recent study by the Media University. We already announced the publication of the study results in the last issue. But it was delayed somewhat because the study was not yet ready.

Woman at the wheel

Aysun Merz, Bala Trachsel and Marge Fellerer head the Bern agency Republica and are our Heads of the week. "The fact that the management team consists only of women is not intentional, it just happened that way," says Aysun Merz, Group Account Director. Bala Trachsel, CEO and founder, interjects, "There used to be five of us on the executive board, and then the men just left. As they say - survival of the fittest?"

Other topics:

Jürg Altwegg on burgeoning newspapers in France; Tommy Schilling of Valencia Kommunikation answers our 13 questions; Theophil Butz on plastic-wrapped lamb kidneys at Migros; nine tips on finding slogans for startups; blockchain in advertising; seeing through the reach salad; UX writing; and much more.

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