Declining market share for SF in May

 
In May 2007, Swiss television achieved an average market share of 32.2 percent throughout the day. Compared to May 2006, SF is down 3.5 percentage points on a monthly average.In May 2007, Swiss television with SF1, SF2 and SF Info achieved a market share of 32.2 percent on an all-day average. Compared to May 2006, this represents a decline of 3.5 percentage points. After the "sports months" of February (Winter Olympics) and June (Football World Cup), May 2006 was the third strongest month of the comparative year. According to the press release, the third place in the annual ranking is primarily due to the coverage in the run-up to the soccer World Cup. In addition, SF launched several new formats in April 2007. Experience has shown that these take time to find their audience.
Compared to the annual average for 2006 - which was dominated by the major sporting events of the Winter Olympics and the Football World Cup - SF was 0.8 percentage points behind in the months from January to May 2007.