Declining market shares for TSR television in French-speaking Switzerland
The channels of French-speaking Swiss television TSR lost market share in French-speaking Switzerland in 2007. They still achieved an average market share of 30.6% per day. This corresponds to a decline of 2 percent compared to 2006.
The channels of French-speaking Swiss television TSR lost market share in French-speaking Switzerland in 2007. They still achieved an average daily market share of 30.6%. During prime time from 6 p.m. to 11 p.m., the share was 36.2 percent. Both figures are around 2 percent below those of the previous year. Television Director Gilles Marchand explained the decline to the media on Monday with the 2006 FIFA World Cup, which captivated the French-speaking Swiss for a month and kept them glued to the TSR channels. The average 24-hour market share in 2006 was 32.3 percent.
However, TSR stations still dominated the French-speaking Swiss market. According to Marchand, the market share in 2007 was roughly the same as in 2003, when federal elections were also held. According to Marchand, the average viewing time of the French-speaking population is declining due to the migration of young people to the Internet. Last year, they spent 163 minutes in front of the television, compared to 170 minutes the year before.
TSR's online offering developed rapidly: The daily number of visitors to Tsr.ch climbed by 27 percent to 78,000.
However, TSR stations still dominated the French-speaking Swiss market. According to Marchand, the market share in 2007 was roughly the same as in 2003, when federal elections were also held. According to Marchand, the average viewing time of the French-speaking population is declining due to the migration of young people to the Internet. Last year, they spent 163 minutes in front of the television, compared to 170 minutes the year before.
TSR's online offering developed rapidly: The daily number of visitors to Tsr.ch climbed by 27 percent to 78,000.
