In May last year, Ringier added a magazine to its SonntagsBlick that has since replaced the previous magazine supplement. The magazine's creators claimed to offer "straightforward journalism", a claim that was more likely to puzzle the wider public than raise expectations. Almost a year and a half after the launch of the magazine, which is intended to be received as a veritable magazine and not merely as a supplement, it will undergo a slight overhaul on October 1. Essentially, the aim is to bring the lavishly designed magazine, which is dominated by large-format photo reports, closer to its parent paper SonntagsBlick.
SoBli editor-in-chief Christoph Grenacher does not want to talk about a relaunch. "She and He will be slightly revised," he says. The most noticeable change is on the front page. "From now on, we will be working with pictures on the front that fall off the edges," says Grenacher. The logo of the parent newspaper SonntagsBlick is also emblazoned in the top left-hand corner to avoid any misunderstandings.
Essentially, the creators have optimized the reader guidance with additional service elements. According to Grenacher, the magazine is now "more compact and easier to read". The format has not been changed. The size also remains the same at 64 pages. "We still see ourselves as an illustrated magazine, with many small service articles alongside the large picture-dominated sections," he says.
The magazine is divided into two sections. One of these is a new section called Enjoy. It covers lifestyle topics, fashion, beauty, design, travel, food and drink. The other section is dedicated to culture. Next to it are the components of a magazine with small-scale elements. "We hope that we will succeed in positioning Sie und Er even better in the reader and advertising market," says Grenacher. He also wants to communicate this more aggressively.    
 
René Worni

In May last year, Ringier added a magazine to its SonntagsBlick that has since replaced the previous magazine supplement. The magazine's creators claimed to offer "straightforward journalism", a claim that was more likely to puzzle the wider public than raise expectations. Almost a year and a half after the launch of the magazine, which is intended to be received as a veritable magazine and not merely as a supplement, it will undergo a slight overhaul on October 1. Essentially, the aim is to bring the lavishly designed magazine, which is dominated by large-scale photo reports, closer to its parent paper SonntagsBlick. SoBli editor-in-chief Christoph Grenacher does not want to talk about a relaunch. "She and He will be slightly revised," he says. The most noticeable change is on the front page. "From now on, we will be working with pictures on the front that fall off the edges," says Grenacher. The logo of the parent newspaper SonntagsBlick is also emblazoned in the top left-hand corner - to avoid any misunderstandings. Essentially, the creators have optimized the reader guidance with additional service elements. According to Grenacher, the magazine is now "more compact and easier to read". The format has not been changed. The size also remains the same at 64 pages. "We still see ourselves as an illustrated magazine, with many small service articles alongside the large picture-dominated sections," he says. The paper is divided into two magazine sections. One of these is a new section called Enjoy. This deals with lifestyle topics, fashion, beauty, design, travel, food and drink. The other section is dedicated to culture. Next to it are the components of a magazine with small-scale elements. "We hope that we will succeed in positioning Sie und Er even better in the reader and advertising market," says Grenacher. He also wants to communicate this more aggressively. On the agency side, FCB Leutenegger Krüll is responsible for the revised design.
René Worni