SI Style publishes second special edition for the iPad

The Swiss magazine for fashion and celebrities SI Style publishes the second issue of the SI Stylebook #2 for iPad.

Following the launch of the SI Stylebook iPad app in spring, SI Style magazine is following up with an exclusive fall issue, Ringier wrote in a press release on Monday. The SI Stylebook #2 trend guide presents the most important fashion and beauty highlights for fall/winter 2011/12. The content was produced exclusively for the iPad by the SI Style editorial team.

One of the highlights is the innovative advertising integration for Mercedes-Benz. The Concept A-Class with top model Jessica Stam is playfully presented in an iPad-compliant manner. With video integration, virtually rotatable pages, design sketches and social media links, it was possible to fully exploit all the possibilities offered by the iPad.

The iPad app has been available free of charge since August 18, 2011 in the Appstore available.

 

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