SI Gruen: First issue of the green lifestyle magazine published
Schweizer Illustrierte was published on Monday for the first time alongside the green lifestyle magazine SI Gruen. Both visually and in terms of content, the magazine draws heavily on SI Style for inspiration.
Schweizer Illustrierte was published for the first time on Monday together with the green lifestyle magazine SI Gruen. The first issue features snowboarder Tanja Frieden on the cover and focuses on Moritz Leuenberger's renunciation of meat. The magazine is expected to appear four times in 2009 and, according to Ringier, reports on the current megatrend of the green lifestyle in a fun and credible way. Visually, the makers of SI Gruen have been heavily inspired by SI Style.
The content of the green magazine is also geared more towards female readers.
oriented: There are tips for environmentally conscious cosmetics, eco-fashion and environmentally conscious home design. There are also portraits of 50 Hollywood stars who are committed to the environment. An interview with Environment Minister Moritz Leuenberger discusses his decision not to eat meat and his preference for organic vegetables. Snowboarder Tanja Frieden has her ecological footprint calculated and admits to showering less. Finally, the travel page invites you to search for clues in Chernobyl.
SI Gruen deliberately refrains from issuing threats and warnings, writes editor-in-chief Urs Heller in the editorial. Instead, the aim is to help with green shopping, green enjoyment and green banking. "Copper, wool, bast is finally passé," he summarizes the message of the new magazine. According to Ringier, all advertising space for the first issue has been sold. Several food companies, suppliers of cosmetics and medicines as well as six car manufacturers have placed full-page advertisements promoting their low CO2 emissions.
The content of the green magazine is also geared more towards female readers.
oriented: There are tips for environmentally conscious cosmetics, eco-fashion and environmentally conscious home design. There are also portraits of 50 Hollywood stars who are committed to the environment. An interview with Environment Minister Moritz Leuenberger discusses his decision not to eat meat and his preference for organic vegetables. Snowboarder Tanja Frieden has her ecological footprint calculated and admits to showering less. Finally, the travel page invites you to search for clues in Chernobyl.
SI Gruen deliberately refrains from issuing threats and warnings, writes editor-in-chief Urs Heller in the editorial. Instead, the aim is to help with green shopping, green enjoyment and green banking. "Copper, wool, bast is finally passé," he summarizes the message of the new magazine. According to Ringier, all advertising space for the first issue has been sold. Several food companies, suppliers of cosmetics and medicines as well as six car manufacturers have placed full-page advertisements promoting their low CO2 emissions.
