SF1 focuses on business and knowledge
From April 2007, Schweizer Fernsehen (SF) will be showing a business program on the first channel on Monday evenings and a knowledge magazine on Thursdays. Friday evenings are reserved for family programs and a new soap is also being planned.
From April 2007, Schweizer Fernsehen (SF) will be showing a business program on the first channel on Monday evenings and a knowledge magazine on Thursdays. Friday evenings will also have a new motto "SF bi de Lüt". From 2008, a new fictional in-house production will take over the "Lüthi und Blanc" slot, as the soap will come to an end in summer 2007.
As SF announced on Tuesday, the strategy of "two programs on two channels" has been successfully pursued for two years. In the fall of 2004, Wednesday evening was redesigned and in March 2005, the new early evening was introduced on the first channel. Since then, viewer numbers have developed positively, according to the press release. Market shares in the first five months of 2006 are well above the previous year's figures. The planned changes to the main evening program now represent the second step in the optimization process.
More economy
In August 2006, Swiss television will broadcast the short program "SF Börse" from Monday to Friday shortly before the main edition of the Tagesschau on SF1. The new business magazine will follow in April 2007 and will occupy Monday evenings from 22.20 for half an hour. According to the press release, the aim is to give a broad audience access to economic topics.
More knowledge
Instead of the biweekly knowledge magazine MTW, SF1 will broadcast a weekly knowledge magazine on Thursdays from 9 p.m. from April. The spectrum will be very broad in order to appeal to all those interested in the basics of life and the wonders of this world. Documentaries will remain in the program on Thursdays. However, the travel magazine "einfachluxuriös" will be removed from the program for the time being due to a lack of airtime.
More family
From April 2007, the motto "SF bi de Lüt" will dominate the Friday evening program on SF1 from 8 pm. SF will visit viewers and take the audience's pulse with playful elements, according to the press release. From April, "Quer" will also be revamped and will focus on issues relating to relationships and parenting.
SF is also planning a new soap - but not until 2008, as the soap "Lüthi und Blanc" is coming to an end in early summer 2007. SF wants to continue to offer the audience its own fictional productions, but the financial framework conditions are decisive, the press release continues.
As SF announced on Tuesday, the strategy of "two programs on two channels" has been successfully pursued for two years. In the fall of 2004, Wednesday evening was redesigned and in March 2005, the new early evening was introduced on the first channel. Since then, viewer numbers have developed positively, according to the press release. Market shares in the first five months of 2006 are well above the previous year's figures. The planned changes to the main evening program now represent the second step in the optimization process.
More economy
In August 2006, Swiss television will broadcast the short program "SF Börse" from Monday to Friday shortly before the main edition of the Tagesschau on SF1. The new business magazine will follow in April 2007 and will occupy Monday evenings from 22.20 for half an hour. According to the press release, the aim is to give a broad audience access to economic topics.
More knowledge
Instead of the biweekly knowledge magazine MTW, SF1 will broadcast a weekly knowledge magazine on Thursdays from 9 p.m. from April. The spectrum will be very broad in order to appeal to all those interested in the basics of life and the wonders of this world. Documentaries will remain in the program on Thursdays. However, the travel magazine "einfachluxuriös" will be removed from the program for the time being due to a lack of airtime.
More family
From April 2007, the motto "SF bi de Lüt" will dominate the Friday evening program on SF1 from 8 pm. SF will visit viewers and take the audience's pulse with playful elements, according to the press release. From April, "Quer" will also be revamped and will focus on issues relating to relationships and parenting.
SF is also planning a new soap - but not until 2008, as the soap "Lüthi und Blanc" is coming to an end in early summer 2007. SF wants to continue to offer the audience its own fictional productions, but the financial framework conditions are decisive, the press release continues.
