SF zwei reports record market shares in June

Thanks to the soccer World Cup, Swiss Television (SF) achieved a market share of 42.5 percent in June 2006, an increase of 10.5 percent compared to the previous year. SF zwei even achieved its highest figures in June since the introduction of the second channel.
As announced by Swiss Television in a press release, SF achieved an annual average of 36.5 percentage points from January to June 2006, which corresponds to an increase of 3.1 percentage points compared to the 2005 annual average. While SF achieved a market share of 33.4 percent last year, the figure for January to June 2006 is 36.5 percent. Here too, SF is up in all time periods. The biggest increase is in the evening before (plus 7.6 percent compared to the 2006 annual average).

SF zwei in particular benefited from the major sporting event, the Football World Cup. However, Swiss television was generally able to gain additional viewers in June. All SF channels taken together (SF 1, SF zwei, SF info) increased significantly in all time periods compared to the same month last year. The increase was most pronounced in the early evening with 16.9 percentage points, in the late evening with 14.1 percentage points and in the main evening with 8.8 percentage points.
Looking at SF two alone, market shares have never been so high since the introduction of the second. The all-day average was no less than 22.7 percent (up 15 percent on the same month last year). In June 2006, SF zwei also achieved highs on the previous evening (26.9 percent), on the main evening (25.1 percent) and on the late evening (27.4 percent).