SF lost 3 percent market share in February

 
Swiss television suffered a drop in ratings in February: with SF 1, SF zwei and SF info, it achieved an average market share of 32.1 percent for the whole day. Compared to February 2007, this represents a drop of three percentage points. In comparison to the same month last year, the World Ski Championships and the popular hit "Music Star" were missing in the evening before and especially during the day, according to the press release on Thursday. SF is also feeling the increasing competition from smaller channels and special interest channels. Digitalization and the Internet are also opening up new forms of media consumption, which is reflected in the steadily growing interest in the supplementary programming on Sf.tv.On the Internet, all SF platforms recorded an increase in visits compared to the same month last year. With 1,097,100 visits, "SF Sport" is again the most visited service on Sf.tv in February 2008. The number of visits per month on the sports platform rose by 27 percent compared to the 2007 annual average. Around 327,000 podcasts were downloaded in February 2008, an increase of over 90 percent compared to February 2007.