SF seeks sponsor for "Giacobbo/Müller"
Since early November, Swiss television has known that the insurance company Mobiliar will not be renewing its sponsorship contract with «Giacobbo/Müller.» No successor has been found yet.
Since the start of the new season at the end of January, the satirical program has had to make do without its previous sponsor Mobiliar, as Blick.ch writes. Previously, the show began and ended with the insurance company's animated damage sketches. Brand expert Daniel O. Schindler is surprised by this - he is quoted as saying that those who advertise prominently and wittily have a high recognition value. He is convinced that if a survey were conducted, at least one in three people would know who presented the program. Schindler sees "a coffee brand" as a possible sponsor, for example; after all, Mike Müller makes an espresso week after week "in George Glooney style".
(Image: Sf.tv)
