SF broadcasts controversial Sunrise commercial
Two weeks ago, the Sonntagszeitung reported that Swiss television had rejected a commercial from Sunrise for its TV service. Since then, there have been developments in the matter.
Since February 28, SRF has been broadcasting the controversial commercial that draws attention to the rewind function at Sunrise. Martin Schneider, head of Publisuisse, which exclusively markets SRG's journalistic offerings, confirmed to the Sonntagszeitung: "Sunrise's campaign with the TV commercials, one of three commercial subjects of which is the Comeback TV function, has been broadcast on SRG channels since the end of February." However, the dispute between Sunrise and Swiss television is not over with this partial concession, as the Sonntaszeitung continues: The telecoms company would also like to run the spot in question when sponsoring the "Meteo" program. However, Swiss TV continues to reject this: "Sponsorship is - as stipulated by law - editorial programming, so stricter conditions apply than for TV commercials," says Schneider. According to spokesperson Michael Burkhardt, Sunrise is still considering taking legal action against this restriction.
