SF wins at the Promax/BDA Awards 2006

Swiss Television received no fewer than six awards at the Promax/BDA Awards 2006 in New York, as reported by Swiss Television in a press release. The new set design for "Tagesschau" and "10vor10" won the BDA World Gold Award for the most creative news set. The SF 1 Idents were awarded two Gold and one Silver in the ID Campaign and Branding/Image Campaign categories. Station Idents are trailers that are inserted between the programs and commercial breaks to identify the station, and Swiss Television also received two gold awards for its new "kino hoch zwei" label. Alex Hefter, Creative Director of Swiss Television, is delighted with the awards: "The awards are a great honor for Swiss Television and show that our new image can hold its own at a global level." The Promax/BDA World Gold Awards are internationally regarded as the most prestigious awards in the TV design and promotion industry.
RTL II also picked up awards. The Munich-based channel was honored with three silver awards: For the summer campaign "Exhale" in the categories "General Entertainment, Out-of-House: Bumper", "Broadcast Networks: Out-of-House Program Promotion" and "Broadcast Networks: Holiday Image Campaign", as RTL II reported in a media release.