SF: More viewers than in September - more online users
Swiss television achieved a market share of 34.1 percent in October 2009, which is 1 percentage point higher than in the same month of the previous year. Interest in multimedia offerings continues to grow.
The year-on-year increase was mainly due to high-profile football broadcasts (World Cup qualifiers, Champions League, Euro League) and successful Saturday evening shows ("Benissimo", "Happy Day", "Wetten, dass...?"). With the exception of daytime (minus 0.2 percentage points), SF increased in all time periods: the evening before by 0.3 percentage points, the main evening by 1.4 percentage points, the late evening by 1.5 percentage points and the nighttime by 2.3 percentage points. Compared to the 2008 annual average - with high values thanks to the Olympic Games and the European Football Championship - SF is down by 1.0 percentage points on average from January to October 2009.
User growth for online platform
Sf.tv recorded an average of 258,100 visits per day in October 2009, an increase of 36% compared to the same month last year. The most-visited service is the "SF Meteo" platform with 76,800 visits per day, followed by "SF Sport" with 62,700 visits per day. Video visits almost doubled compared to the same month last year: on average, internet users watched 144,000 videos a day in October 2009. In addition, there were 9,500 SF video views per day via YouTube. The number of podcast downloads amounted to 24,300 per day.
