SF: Market share of 33.5 percent in May

In May 2008, Swiss television with SF1, SF zwei and SF info achieved an all-day average market share of 33.5%. This represents an increase of 1.3 percentage points compared to the same month last year. The market share in the late evening is significantly better than in the previous year (plus 2.6 percentage points), which, according to the press release on Thursday, is mainly due to the great public interest in the "Arena", "Giacobbo/Müller - Late Service Public" and the "Euro 2008 Magazin". The evening before (plus 0.5 percentage points), the main evening (plus 1.2 percentage points) and the daytime (plus 0.4 percentage points) also improved slightly. Compared to the 2007 annual average, SF is down 0.4 percentage points in the year to May 2008 with an average market share of 33.1 percent.With over two million visits in May, SF Meteo remains the most visited service on Sf.tv. With 892,100 visits, Tagesschau.sf.tv recorded around 50 percent more visits than in the same month last year, while Sport.sf.tv recorded an increase of 43 percent with 1,347,000 visits. The number of video views via Sf.tv exceeded the two million mark in May. In addition, there were around 403,200 downloads of podcasts and 124,900 YouTube video views.