SF made surreptitious advertising at the America's Cup

The Independent Complaints Authority for Radio and Television (UBI) has concluded that Swiss Television engaged in surreptitious advertising during the America’s Cup. SF spokesperson Urs Durrer confirmed reports in the NZZ am Sonntag and the Sonntagsblick stating that the UBI classified the use of the Alinghi logo on Swiss Television’s microphones during the America’s Cup as surreptitious advertising.

 The Independent Complaints Authority for Radio and Television (UBI) has come to the conclusion that Swiss television engaged in surreptitious advertising during the America's Cup. SF spokesman Urs Durrer confirmed reports in the NZZ am Sonntag and Sonntagsblick that the UBI considers the use of the Alinghi logo on the microphones of Swiss television during the America's Cup to be surreptitious advertising. According to Durrer, the UBI came to the conclusion that the placement of the logo was not permissible and impaired the credibility of the presenter. In addition, a precedent could be set and a new advertising platform on microphones could emerge if the present case is not sanctioned.
 Swiss television had repeatedly broadcast programs from the Alinghi team's base camp during the sailing event in Valencia. For its part, it explained the case as an oversight. No money had been paid.
 
Two complaints against the Club program, which dealt with the struggling SP, were unsuccessful. The panel did not find the accusation that a party had been given an inadmissible advertising platform in the run-up to the national elections confirmed. 
 
 

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