SF in the media spotlight
On Saturday, the *Blick* painted a bleak picture of the state of Swiss television (SF). However, a poll published in the *Sonntagsblick* shows that the Swiss aren’t actually all that dissatisfied with their public television. And in the *NZZ am Sonntag*, Ingrid Deltenre defends the new mission statement.
Blick painted a bleak picture of the state of Swiss television SF on Saturday. Under the title "Deltenre's fateful year", it predicted all kinds of difficulties for 2007: There would be problems to report in terms of money, ratings, soaps and information. The Ringier newspaper also complained that the head of entertainment, Gabriela Amgarten, was seen as a "weak figure" and was zigzagging. A survey published in Sonntagsblick shows, however, that the Swiss are not so dissatisfied with their public television. 70 percent of the 604 people surveyed in German-speaking Switzerland are very or somewhat satisfied with the program overall, while 3 percent are not at all satisfied. The information programs came off particularly well: 93 percent consider the "Tagesschau" to be very credible, while the figure is 85 percent for "10 vor 10" and 77 percent for "Rundschau" and "Kassensturz".
Criticism of entertainment is echoed, however: 49% agree with the statement that SF too often copies foreign programs such as "Deal or no Deal" or "Music Star". However, this is to be maintained. As SF spokesperson Urs Durrer told Sonntagsblick, these formats are popular and successful. The soap "Lüthi und Blanc", whose imminent cancellation caused a huge media response, is apparently not mourned by everyone: only 28 percent of respondents think it would be wrong to cancel the show.
However, SF is losing viewers: 36 percent said in the Sonntagsblick survey that they watch less SF today than ten years ago. Durrer attributes this to the sharp increase in the number of channels.
It is not surprising that the threatened increase in fees is not met with approval: 76 percent do not consider the increase to be justified.
Deltenre defends herself Ingrid Deltenre defends the new mission statement in an interview with the NZZ am Sonntag and rejects the accusation that it is a paper tiger (see
). She also emphasized that the commercial entries were in line with the previous year. "Advertising revenues are down slightly, but income from sponsorship is increasing," said the SF boss. The marketer Publisuisse will consider a new pricing policy in order to react to the advertising windows of foreign rival broadcasters. Deltenre announced major changes in the evening prime time schedule for the coming year. The station will introduce a new family quiz and a new business program on Monday, a new knowledge program on Thursday, the entertainment format "SF bi de Lüt" on Friday and a new show on Saturday evening. SF 2 will also be geared more towards a younger audience.
Criticism of entertainment is echoed, however: 49% agree with the statement that SF too often copies foreign programs such as "Deal or no Deal" or "Music Star". However, this is to be maintained. As SF spokesperson Urs Durrer told Sonntagsblick, these formats are popular and successful. The soap "Lüthi und Blanc", whose imminent cancellation caused a huge media response, is apparently not mourned by everyone: only 28 percent of respondents think it would be wrong to cancel the show.
However, SF is losing viewers: 36 percent said in the Sonntagsblick survey that they watch less SF today than ten years ago. Durrer attributes this to the sharp increase in the number of channels.
It is not surprising that the threatened increase in fees is not met with approval: 76 percent do not consider the increase to be justified.
Deltenre defends herself Ingrid Deltenre defends the new mission statement in an interview with the NZZ am Sonntag and rejects the accusation that it is a paper tiger (see
). She also emphasized that the commercial entries were in line with the previous year. "Advertising revenues are down slightly, but income from sponsorship is increasing," said the SF boss. The marketer Publisuisse will consider a new pricing policy in order to react to the advertising windows of foreign rival broadcasters. Deltenre announced major changes in the evening prime time schedule for the coming year. The station will introduce a new family quiz and a new business program on Monday, a new knowledge program on Thursday, the entertainment format "SF bi de Lüt" on Friday and a new show on Saturday evening. SF 2 will also be geared more towards a younger audience.
