SF is pleased about good marks from the audience
For the SF Image Study 2007, the audience rated the program areas of information, sport, entertainment, culture, feature films and series. Taking the three channels SF 1, SF 2 and SF info together, Swiss television came first in almost all categories.
The SF Image Study 2007 shows encouraging results for Swiss television. The study evaluates the program areas of information, sport, entertainment, culture, feature films and series. In a survey, 1008 people were asked about their first choice channel for each of these areas. If the three channels SF 1, SF 2 and SF info are taken together, Swiss television comes first in almost all categories. When it came to feature films, the public preferred Pro7.
The survey results in detail: In the area of information, SF 1 is the first choice for 66 percent of respondents, followed by SF 2 and SF info for four percent each. 12 percent put Arte and 5 percent RTL at the top in terms of information.
For sport, 43 percent put SF 2 top, 28 percent SF 1 and 13 percent Eurosport. In entertainment, the order is as follows: SF 1 (32 percent), RTL (19 percent), Pro 7 (10 percent), Sat.1 (8 percent), ARD (6 percent), ORF1 (4 percent) and finally SF 2, also with four percent.
In terms of culture, SF 1 was again the favorite of the respondents, with 42%. This was followed by Arte (14 percent), 3sat (7 percent) and SF zwei (5 percent).
SF did not make it to first place in the feature film category: Pro7 (19 percent) came top of the list, followed by ORF1 (14 percent), RTL (15 percent) and SF1 (11 percent). SF 2 was named as the first choice channel in this category by 5 percent of respondents.
Finally, 21 percent see RTL as the top channel for series, SF 1 received 15 percent, Pro7 13 percent, SF 2 10 percent and ARD 8 percent.
The study also asked about the quality of the programs, which the respondents rated on the basis of various quality characteristics. According to SF, the majority of respondents gave higher ratings than in the comparative year 2006.
Finally, the 2007 image study asked about the importance of leading Swiss institutions. SF came in fifth place, followed by the Swiss National Bank and Swisscom. Agriculture came top, followed by Swiss Post, SBB and the watch industry.
The survey results in detail: In the area of information, SF 1 is the first choice for 66 percent of respondents, followed by SF 2 and SF info for four percent each. 12 percent put Arte and 5 percent RTL at the top in terms of information.
For sport, 43 percent put SF 2 top, 28 percent SF 1 and 13 percent Eurosport. In entertainment, the order is as follows: SF 1 (32 percent), RTL (19 percent), Pro 7 (10 percent), Sat.1 (8 percent), ARD (6 percent), ORF1 (4 percent) and finally SF 2, also with four percent.
In terms of culture, SF 1 was again the favorite of the respondents, with 42%. This was followed by Arte (14 percent), 3sat (7 percent) and SF zwei (5 percent).
SF did not make it to first place in the feature film category: Pro7 (19 percent) came top of the list, followed by ORF1 (14 percent), RTL (15 percent) and SF1 (11 percent). SF 2 was named as the first choice channel in this category by 5 percent of respondents.
Finally, 21 percent see RTL as the top channel for series, SF 1 received 15 percent, Pro7 13 percent, SF 2 10 percent and ARD 8 percent.
The study also asked about the quality of the programs, which the respondents rated on the basis of various quality characteristics. According to SF, the majority of respondents gave higher ratings than in the comparative year 2006.
Finally, the 2007 image study asked about the importance of leading Swiss institutions. SF came in fifth place, followed by the Swiss National Bank and Swisscom. Agriculture came top, followed by Swiss Post, SBB and the watch industry.
