SF achieves a market share of 33.2 percent in November
On an all-day average, Swiss television achieved a market share of 33.2 percent in November 2006. The early evening slot continues to show positive growth, as SF notes in a press release. At 2.1 percentage points, it is clearly above the previous year’s figure.
In November 2006, Swiss television achieved an average market share of 33.2 percent for the whole day. The evening before continues to develop positively, as SF writes in a press release. At 2.1 percentage points, it is clearly above the previous year's figure. The main evening is a negative factor. November 2005 benefited from high-profile sporting events, such as the two World Cup barrage matches between the Swiss national football team and Turkey and the Champions League matches of FC Thun. As a result, the average full-day market share in November 2006 was 1.7 percentage points below the same month in the previous year. Compared to the 2005 annual average, SF is still clearly up in the months of January to November. The year-on-year increase in the all-day average is 1.3 percentage points. While SF achieved a market share of 33.4 percent last year, the figure for January to November 2006 is 34.7 percent.
