SF: One percent less market share in 2007

 In 2007, Swiss television achieved an average market share of 33.5 percent for the whole day. This is one percentage point below the previous year's result. According to a statement issued on Thursday, 2006 was characterized by major sporting events such as the Football World Cup and the Olympic Games, which did not take place in 2007. However, compared to 2005, the last year without sporting events, SF gained 0.1 percentage points. If the three channels SF 1, SF zwei and SF Info are considered separately, the changes in market share in 2007 are as follows: SF 1 increased by 0.4 percentage points and closed with a market share of 24.1 percent. The lack of sporting events had the greatest impact on SF zwei, with its market share falling by 1.5 percentage points to 8.2%. Finally, SF Info's market share rose by 0.1 percentage points to 8.2%.