SF DRS wants to optimize the exchange between editorial staff and sponsors 

Swiss Television DRS organizes
the sponsoring department. The aim is to "promote the strong emotions between
the television audience and partners from the advertising industry.
more closely", according to a press release. The
SF-DRS Sponsoring under the management of Adrian Brugger now consists of
the functions field service, sponsoring consulting, sponsoring services
and telephone services. The aim is to provide internal and external partners
faster information about existing and new program projects
receive. The proximity of sponsoring partners to the program is to be optimized
and the exchange between editorial offices and partners should be strengthened.
The company is also striving to expand "networked communication" within the
the programs, events, online platform and the
public relations measures. In addition to the SF-DRS-specific formats
The department is also responsible for marketing and coordinating the
national sponsorship projects with TSR and TSI. In
In this area, SF DRS intends to promote cross-media projects in the
Optimize cooperation with Publisuisse.