SF brings "Tagesschau" to cell phones

Swiss television's "Tagesschau" will soon be available in German-speaking Switzerland as a special cell phone edition that is one to two minutes long. Production for UMTS-enabled cell phones is planned, reports "20 Minuten". Swiss Television has already produced individual pilot broadcasts and is currently looking for telecom companies as partners who would like to include the new cell phone news in their offering. The realization of the project depends on whether the major telecommunications companies in Switzerland participate. A corresponding project for French-speaking Switzerland is still open.
The aim of the efforts is to offer content in a more media-friendly way. The project is intended to follow the international trend, SF spokesman David Affentranger told "20 Minuten". The aim is to make "Tagesschau" more attractive to young viewers in particular. It is still unclear whether the mobile news will be moderated and how many updates there will be per day. It has also not yet been decided how expensive the new paid service will be for cell phone viewers.