"SF Börse" changes commercial breaks
The short business magazine "SF Börse" before the main "Tagesschau" edition changes the program structure and the sequence of Publisuisse's advertising blocks.
From August 21, 2006, the short business magazine "SF Börse" will be broadcast from Monday to Friday before the main "Tagesschau" edition. This will change the program structure and the sequence of Publisuisse's advertising blocks. The advertising block before "SF Börse" (and after "Schweiz aktuell") will no longer be switched through to SF zwei, but can be booked as two separate blocks, according to a communiqué. A single spot block will now be broadcast between "SF Börse" and "Tagesschau", which will also be shown on SF zwei. The new structure will also have a minor impact on the existing Infopool offering. Until now, the combination of the advertising block before the "Tagesschau" at 7.25 pm with the "tele news combi" advertising block at 6.15 pm was offered by Radiotele. This offer still exists, with the change that the advertising block at 7.25 p.m. is now followed by the business magazine "SF Börse" and not directly by the "Tagesschau".
The online broker Swissquote has been won as a sponsoring partner, as SF editor-in-chief Ueli Haldimann confirmed to the business newspaper CASH. "SF Börse" plans to report on current issues from the world of business from mid-August. According to Haldimann, the aim is to inform a broad audience in a relaxed manner with one or two topics, the day's winners and losers and an outlook on Wall Street.
