Séverine Lago is to become the new Head of Market Development at Publicitas, succeeding Beat Mühlemann, who left in May 2008 (see: Beat Mühlemann takes his hat off again at Publicitas). In this role, the economist heads a group of specialists in market and media research, pricing and offer design, and the identification and exploitation of market trends in various industries. She has been with P for nine years and was most recently responsible for price and offer development.Séverine Lago studied and received her doctorate in economics and social sciences from the University of Fribourg. She joined Publicitas Fribourg in 1999 as advertising manager. From 2003 to 2006, she was deputy director of Publicitas Léman and responsible for the regional titles of Edipresse. In 2006 and 2007, she planned and implemented the "Dynamic Pricing" project (see: Publicitas project Dynamic Pricing successful so far), which she also managed in 2008. 37-year-old Séverine Lago is married and the mother of a son.

 
Séverine Lago is to become the new Head of Market Development at Publicitas, succeeding Beat Mühlemann, who left in May 2008 (see: ). In this role, the economist will lead a group of specialists in market and media research, pricing and offer design as well as the identification and exploitation of market trends in various industries. She has worked at P for nine years and was most recently responsible for price and offer development. Séverine Lago studied and graduated in economics and social sciences at the University of Fribourg. She joined Publicitas Fribourg in 1999 as advertising manager. From 2003 to 2006 she was Deputy Director of Publicitas Léman and responsible for the regional titles of Edipresse. In 2006 and 2007, she planned and implemented the "Dynamic Pricing" project (see:
), which she also managed in 2008. 37-year-old Séverine Lago is married and the mother of a son.