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Advertising sales Following her departure from Südostschweiz, Karin Waltenspühl is now working for competitor Stefan Bühler. Until last summer, Karin Waltenspühl was head of advertising at Südostschweiz (SOCH). At the end of February, after further training as a media manager, she reactivated her former consultancy Follow-me and refocused on publishing consultancy and advertising management. Waltenspühl has already landed two mandates: for the Laax-based magazine publisher René Chatelain, she handles advertising sales, promotion and, in some cases, the subscription service. Waltenspühl also runs the national key account management for the Rheinpool, an advertising combination of the Liechtensteiner Volksblatt, the Rheinzeitung and the Bündner Anzeiger.
A piquant fact: Rheinpool is in direct competition with SOCH. And Rheinpool partner Stefan Bühler, publisher of the Bündner Anzeiger, submitted a license application with Roger Schawinski for Radio Südost - a rival project to Radio Grischa from the Südostschweiz Media Group. Nevertheless, the change of sides does not cause Waltenspühl any stomach ache. "It's a question of supply and demand. And I have now received this offer," she laughs. (mk)