January Was a Very Good Month for Advertising

 
Mediafocus
Compared to the previous year, advertising volume rose by 10.1 percent in January 2008. The watches and jewelry advertising market posted the largest growth, up 75.1 percent. The key food market grew enormously by 53.7 percent, as did the consumer electronics/photo/film market, which saw a 57.6 percent increase. Furthermore, the advertising markets for political campaigns (+67.8 percent), beverages (+35.6 percent), services (+28.2 percent), pharmaceuticals/health (+20.7 percent), and tourism/transportation (+20.3 percent) all posted clear gains in January. The media segments TV and cinema also grew at a rate above the average.