Very good February
Mediafocus: Compared to the same month last year, advertising volume rose by 11.7 percent in February. The consumer electronics/photography/film sector saw the strongest growth at 57.9 percent.
Mediafocus Compared to the previous year, advertising pressure rose by 11.7% in February. Entertainment electronics/photo/film saw the strongest growth at 57.9%. Marketing in the film industry grew by 93.8 percent, cinema by 89 percent. The key market of beverages grew enormously by 33.9%. Image grew by 77.8% due to the European Championships. IT lost 48.3 percent. Food (+38.2 percent), watches/jewelry (+28.4 percent), charitable campaigns (+28.2 percent), telecommunications (+27.9 percent) and cosmetics/personal care (+26.8 percent) grew. Cinema, television and daily newspapers grew above average.
