Screen-up 2011: See today what will be on TV tomorrow
On September 29, 2011, the who’s who of the media industry will gather at Screen-up, the annual Swiss TV Day, at the Kaufleuten in Zurich. «See today what’s coming to TV tomorrow» is the motto of this year’s event.
Around 700 guests from the media and advertising industry meet at Screen-up every year. The focus is on screenings lasting around an hour with the programs for the coming year. In addition to the program preview and positioning of the individual channels, the impact of TV as a medium is brought to life and made tangible, according to a Screen-up press release. The latest trends and visions can be experienced here from a first-hand source. In the early evening, the event will move directly into the networking part and the party with surprising live acts.
Screen-up is a Swiss industry event for audiovisual electronic media and focuses on the future of the Swiss television market. Screen-up is organized by Goldbach Media (Switzerland), Publisuisse , RTL Group and Seven One Media (Switzerland).
