Swiss trade magazine relaunched
Starting April 9, 2010, the two print publications of the Swiss Trade Association (SGV) will be published in a large print run of over 150,000 copies. To mark this occasion, the Swiss Trade Journal (SGZ) and the Journal des arts et métiers (Jam) have adopted a new editorial and design concept.
The SGZ has been published for 127 years, while the Jam recently celebrated its 101st birthday. Both publications have undergone several "refreshes" during this long period. The SGZ weekly newspaper was last given a complete makeover in October 1996, while the monthly Jam followed suit a year later. This time, however, the formal aspects are not the main focus, according to a press release. The most important thing is the repositioning of the previously subscribed newspaper as an organ for all members of the local trade associations. This will automatically result in a massive increase in circulation: in the case of the SGZ from 15,000 to 108,000 and for the Jam from 8,000 to around 50,000 copies. In addition to SME bosses, the most important opinion leaders from business, politics and administration are also among the addressees. This means that - for the first time in the Swiss press landscape - both business leaders and opinion leaders in government and business are being targeted without wastage.
The new content and graphic concept is the work of a tried and tested team, according to the statement. Lucerne designer Clemens Barmettler and Lucca converted the Coop Zeitung from newspaper to tabloid format almost 30 years ago, heralding a real success story. For the SGV newspapers, however, the duo now preferred the newspaper format in order to clearly differentiate themselves from the free newspapers.
SGV CFO Urs Wyler will continue in his role as publisher. Publicitas Publimag is now responsible for advertising acquisition. The team, which operates from Bern and Zurich, will be managed by Alfred Blaser. From April 2010, printing and prepress will be the responsibility of St. Galler Tagblatt AG, a subsidiary of the NZZ Group.
The new content and graphic concept is the work of a tried and tested team, according to the statement. Lucerne designer Clemens Barmettler and Lucca converted the Coop Zeitung from newspaper to tabloid format almost 30 years ago, heralding a real success story. For the SGV newspapers, however, the duo now preferred the newspaper format in order to clearly differentiate themselves from the free newspapers.
SGV CFO Urs Wyler will continue in his role as publisher. Publicitas Publimag is now responsible for advertising acquisition. The team, which operates from Bern and Zurich, will be managed by Alfred Blaser. From April 2010, printing and prepress will be the responsibility of St. Galler Tagblatt AG, a subsidiary of the NZZ Group.
Clemens Barmettler.
