Swiss advertising market shrinks slightly in September
For the third time this year, the advertising market in Switzerland contracted in September. Advertising volume fell slightly by 2.1 percent compared with the previous year. Nevertheless, the current advertising year still shows a cumulative increase of 4.7 percent overall.
The advertising market in Switzerland shrank for the third time this year in September. Advertising pressure fell slightly by 2.1% in September compared to the previous year, as reported by the market research company Media Focus on Monday. Despite this, the current advertising year as a whole still recorded a cumulative increase of 4.7%.
The cumulative decline of 9% in the third-largest market, finance, is hardly surprising, the market research company continues. In September alone, there was a slump of 10 percent. The two markets of vehicles (up 5.6 percent) and food (up 4.5 percent) developed positively.
The undisputed growth leader in the 2008 advertising year is the market for consumer electronics, photo and film. However, a decline of 22.3% was recorded here for the first time in September. Advertising for watches and jewelry also fell for the first time (minus 10.3%), but cumulatively at the end of September the sector was still up 23.3%. The energy (up 45.2%) and cosmetics and personal care (up 30%) advertising markets showed a very positive trend in September.
The cumulative decline of 9% in the third-largest market, finance, is hardly surprising, the market research company continues. In September alone, there was a slump of 10 percent. The two markets of vehicles (up 5.6 percent) and food (up 4.5 percent) developed positively.
The undisputed growth leader in the 2008 advertising year is the market for consumer electronics, photo and film. However, a decline of 22.3% was recorded here for the first time in September. Advertising for watches and jewelry also fell for the first time (minus 10.3%), but cumulatively at the end of September the sector was still up 23.3%. The energy (up 45.2%) and cosmetics and personal care (up 30%) advertising markets showed a very positive trend in September.
