Swiss trust public television
The Swiss have great confidence in TV news, love informational programs, and let political debates on television guide their voting behavior. This was revealed in a study by UPC and Cablecom.
The Confederates have great confidence in
TV news, love informational programs, and get caught up in the
Voting behavior guided by political debates on television. This showed
a study by UPC and Cablecom. Around 6,000 people were surveyed directly
consumers in 14 European countries, 500 of them in Switzerland. The
Study participants were divided into three age categories: 16 to
29, 30 to 49 and 50 and over.
In a pan-European comparison, the Confederates record the
lowest TV consumption in all of Europe. Only 31 % spend more per day
than two hours in front of the TV. Older people use the TV very
much more than younger ones: 37 % of respondents over 50 see more than two
hours a day watching TV. Among 16- to 29-year-olds, the figure is only 25 %.
These data, collected through self-assessment, correspond in the
Trend the results of electronic audience research.
The older generation likes its television programs according to the
UPC/Cablecom study so much that 30 % of them are willing to pay for the
Favorite show to stay at home; 32 % record shows that are
they do not want to miss. Of the 16- to 29-year-olds, the following is aimed
the majority, namely 56 %, not according to the TV program.
Information is the main reason for TV use for 68 % of respondents,
for those over 50, the figure is as high as 86 %. The boys between 16 and
29 have other preferences, however: 55 % of them switch the
The majority of people watch television to be entertained. A large number
of respondents (82 %) believe that the news on television is
correspond to the truth. Public broadcasters receive from 64
% of the respondents the preference in terms of information over the private
(2 %). With this attitude, the Swiss stand out according to the authors of the
UPC/Cablecom study clearly differs from Europe, where half of the
viewer believes that the news of the commercial
private television are just as credible.
Political information on television has a high priority. 71
% of the study participants are interested in national politics and
even more (73 %) for European policy. The majority of respondents
(64 %) indicates that their voting behavior is influenced by the political debates in the
Television is influenced.
In all the countries in which the study was conducted, the
participants choose their favorite news presenter. In the
Switzerland, Stephan Klapproth, host of "10 vor 10," occupies first place.
place. He is followed by "Tagesschau" anchorman Heinrich Müller and
the French-speaking Swiss news anchor Darius Rochebin. Cablecom
awards the winner Stephan Klapproth the newly created Swiss TV
Award in the amount of 20,000 francs. According to the statement, he would like to use the money
donate to the aid organization Goutte d'eau.
TV news, love informational programs, and get caught up in the
Voting behavior guided by political debates on television. This showed
a study by UPC and Cablecom. Around 6,000 people were surveyed directly
consumers in 14 European countries, 500 of them in Switzerland. The
Study participants were divided into three age categories: 16 to
29, 30 to 49 and 50 and over.
In a pan-European comparison, the Confederates record the
lowest TV consumption in all of Europe. Only 31 % spend more per day
than two hours in front of the TV. Older people use the TV very
much more than younger ones: 37 % of respondents over 50 see more than two
hours a day watching TV. Among 16- to 29-year-olds, the figure is only 25 %.
These data, collected through self-assessment, correspond in the
Trend the results of electronic audience research.
The older generation likes its television programs according to the
UPC/Cablecom study so much that 30 % of them are willing to pay for the
Favorite show to stay at home; 32 % record shows that are
they do not want to miss. Of the 16- to 29-year-olds, the following is aimed
the majority, namely 56 %, not according to the TV program.
Information is the main reason for TV use for 68 % of respondents,
for those over 50, the figure is as high as 86 %. The boys between 16 and
29 have other preferences, however: 55 % of them switch the
The majority of people watch television to be entertained. A large number
of respondents (82 %) believe that the news on television is
correspond to the truth. Public broadcasters receive from 64
% of the respondents the preference in terms of information over the private
(2 %). With this attitude, the Swiss stand out according to the authors of the
UPC/Cablecom study clearly differs from Europe, where half of the
viewer believes that the news of the commercial
private television are just as credible.
Political information on television has a high priority. 71
% of the study participants are interested in national politics and
even more (73 %) for European policy. The majority of respondents
(64 %) indicates that their voting behavior is influenced by the political debates in the
Television is influenced.
In all the countries in which the study was conducted, the
participants choose their favorite news presenter. In the
Switzerland, Stephan Klapproth, host of "10 vor 10," occupies first place.
place. He is followed by "Tagesschau" anchorman Heinrich Müller and
the French-speaking Swiss news anchor Darius Rochebin. Cablecom
awards the winner Stephan Klapproth the newly created Swiss TV
Award in the amount of 20,000 francs. According to the statement, he would like to use the money
donate to the aid organization Goutte d'eau.
