Swiss Spiegel supplement portrays a complicated country

 The Swiss Spiegel supplement - the only one of its kind for the time being - was published on Monday. The 52-page supplement is stitched into the middle of the magazine. Seven of these pages are advertisements, from Swiss companies such as Mobiliar and Coop, but also from multinational companies such as Ernst & Young and Orange. NZZ, a media company, is also courting the readers' favor. Finally, Spiegel's own advertisement makes a trial subscription especially for Swiss readers attractive. In terms of content, the magazine deals with topics such as banking secrecy, Federal Councillor Blocher, the Swiss national football team, Nestlé boss Peter Brabeck and the Swiss Guard. From the Spiegel headquarters in Hamburg, Switzerland appears to be a "beautiful, rich, but also a complicated and little-known country", according to the editorial. The supplement approaches this terra incognita with a cover story on

the Swiss model of success. The article looks at how the political dwarf Switzerland became an economic giant. The four Swiss members of the Spiegel editorial team played a key role in the editorial section: the two business journalists Beat Balzli and Sebastian Ramspeck, foreign editor Mathieu von Rohr and Samiha Shafy from the science department.
It remains to be seen whether the special edition will be continued on a regular basis. Spiegel will carefully evaluate the results, said a spokeswoman for the publishing house when asked by SDA. There are currently no further plans. Tamedia's decision to discontinue the Facts magazine at the end of June does not change the situation.