Swiss publisher certified again - SBB as a new member of the Digital Ad Trust
Digital Ad Trust Switzerland has completed the successful certification of leading Swiss publishers. Of particular note is the inclusion of SBB, which has been certified for the first time in the areas of visibility and user experience.
The Swiss publishers 20 Minuten, Goldbach Audience, Ringier Advertising, Teads and Watson have once again received the coveted certificate from Digital Ad Trust Switzerland. This was awarded for the fourth time and underlines the high quality and trust in the digital advertising inventory of these companies.
A particularly pleasing milestone this year is the first-time certification of SBB in the areas of visibility and user experience. "We are delighted that, in addition to the repeated certifications, we can also welcome a new, important publisher like SBB," explains Roland Ehrler, President of Digital Ad Trust Switzerland.
The recertification of other players such as Audienzz, SMG and Newsnet is also imminent. The initiative, which is supported by the IAB Switzerland Association, Leading Swiss Agencies (LSA) and the Swiss Advertisers Association (SWA), continues to focus on transparency and quality in digital advertising, particularly in the areas of viewability, ad fraud, brand safety and user experience.
