Swiss press with more advertising revenue in January
The Swiss press sold significantly more advertisements in January than a year ago: revenue increased by 13.2 percent to CHF 117.4 million.
Growth was recorded in almost all advertising and media categories. The exception was real estate advertising, which generated 9.8% less revenue. The financial and business press also suffered a drop of 15.3% compared to January 2010.
In contrast, the Sunday press increased its advertising revenue by 33.2 percent, while the daily press took in 11.5 percent more than a year ago. Job advertisements in particular increased (+11.2 percent), but brochures were also added to newspapers and magazines (+10.3 percent).
Wemf: Press with more advertising revenues in 2010
