Swiss Post Uses Employer Branding to Recruit Delivery Personnel

Swiss Post Relys on Employer Branding to Recruit Delivery Personnel

According to its own statements, Swiss Post is pursuing a targeted employer branding campaign to attract employees for its delivery and logistics divisions. Through a campaign that includes large-scale advertisements at train stations, Swiss Post aims to raise awareness of itself as an employer and highlight the wide range of career opportunities the company offers.

Swiss Post Highlights More Than 100 Occupations

According to its own information, Swiss Post offers more than 100 different career paths. The campaign is therefore not only aimed at traditional mail carriers but also appeals to a broad audience of potential applicants—ranging from logistics to other areas of work within the company. By placing billboard advertisements in high-traffic locations such as train stations, the campaign aims to achieve the widest possible reach.

Flyers and print advertising materials complement the campaign

In addition to outdoor advertising, Swiss Post is also relying on traditional print media such as flyers to directly reach logistics professionals. This multi-channel approach is intended to ensure that the message reaches various target groups—both in public spaces and through direct contact. According to the press release, the combination of traditional and visually striking advertising underscores the importance Swiss Post places on recruiting staff in the logistics sector.

More information about Swiss Post as an employer is available on the official careers page: https://www.post.ch/de/ueber-uns/karriere