Swiss Post tests newspaper printing
In addition to its involvement in direct marketing, Swiss Post has now started printing and distributing for newspaper publishers for the first time.
Swiss Post wants to print newspapers in future, reports the Frankfurter Allgemeine Zeitung (FAZ). In addition to its involvement in direct marketing, Swiss Post has now started printing and distributing for newspaper publishers for the first time. A few hundred copies are currently being printed in Zurich for the French-speaking Swiss financial newspaper L'Agéfi, which will then be distributed in the mornings in the German-speaking cantons of Switzerland and also in Ticino. This is a pilot project with which the company wants to test digital newspaper printing and other services for domestic and foreign publishers, explained Swiss Post spokesman Laurent Widmer. This test is important for Swiss Post, as it is assumed that newspapers from Asia or America will also use this service, said Widmer. The print data is transmitted electronically to Swiss Post in the evening and the newspapers are then printed, addressed and sent on a digital machine so that they reach the reader in the morning. Participants at the publishers' conference in St. Moritz have already seen samples.
