Swiss online magazine for all-wheel-drive enthusiasts launched

"After our soft launch on August 1, 2014, we can already present very good figures with 25,000 unique readers and 75,000 page impressions per month just six weeks after the launch," says Sascha Knauer, founder and publisher of 4x4Schweiz.ch. The 4×4 vehicle segment has been making such rapid progress for years. The trend towards all-wheel drive vehicles has existed for some time, but has become more pronounced in recent years. According to the Federal Statistical Office, new registrations of 4×4 vehicles in Switzerland reached a new high of 32.3% in 2012. In other words, every third new car in Switzerland has four-wheel drive. In the first eight months of the current year, new registrations already averaged 37.5 percent (source: Astra/Mofis/Auto-Schweiz).

"We are not in competition with the print media. There will always be readers who don't want to do without their usual paper reading," continues Sascha Knauer. "With a fresh approach and the integration of social media, we want to offer readers a multimedia overview of the all-wheel drive range in Switzerland. Our readers are young and young at heart, familiar with new and social media. Although they are predominantly male (70 percent), thanks to the medium and layout, we already have 30 percent female readers who are interested in 4×4, all-wheel drive, 4matic, 4motion, 4WD, AWD and Xdrive."

Behind 4x4switzerland.ch is a young but experienced and creative team. All coming from a communications background, they want to offer new opportunities for both readers and automotive brands with a lot of passion and a fresh approach, according to the press release. "Our to-do list is still long," says Knauer, "but we are making good progress and will be able to offer an overview of the entire Swiss all-wheel drive market in three languages by the 2015 Motor Show at the latest."