Swiss Light Festival
The Zurich Light Festival gives Switzerland a major national event for young and old. The festival is held annually for eleven days in the first half of November and is expected to amaze and delight over 100,000 visitors and locals every day.
The art and culture event is set to become a seasonal highlight for Switzerland in the run-up to Christmas. Willi Gyger, initiator and owner of the organizing Wigra Group, attaches great importance to ensuring that the event, which is largely independent of the weather, causes minimal noise pollution and environmental impact. He is also convinced that there will be no alcohol, drug or waste problems. The event is also intended to demonstrate how the requirements of a 2000-watt society can be met with state-of-the-art, low-consumption lighting technology. The concept also envisages including not only the city center with its beautiful buildings and the lake, but also larger neighborhood centers and parks, according to a press release from the Wigra Group.
At the festival, 80 to 100 light installations, performances and exhibitions will unite the various aspects of art, culture, entertainment and technology - without any significant emissions. It is expected that over 90 percent of visitors will use public transport to get to the festival and travel to the various outlying districts, the press release continues.
The festival consists of three complementary pillars: on the one hand art & culture, on the other hand the increasingly important public entertainment and the aspect of science & technology. Regionally and internationally renowned artists and lighting designers will "illuminate" Zurich with their installations and make the city on the Limmat the "European City of Light" alongside Lyon and several other cities. In addition to the installations, light performances will take place daily. Other cultural institutions such as the theaters, the Kunsthaus and the opera are of course invited to take part in the festival with their own programs.
The Wigra Group is supported by an advisory board with well-known representatives from the business community, Zurich Tourism, the hotel industry, SBB, regional location promotion and experienced event partner companies. In order to hold the first event in November 2011, a definitive permit must be issued by the City of Zurich by the end of October and a definitive commitment from one of the potential main sponsors is still required.
An article about the festival will appear in the print edition of Werbewoche shortly before the festival.
At the festival, 80 to 100 light installations, performances and exhibitions will unite the various aspects of art, culture, entertainment and technology - without any significant emissions. It is expected that over 90 percent of visitors will use public transport to get to the festival and travel to the various outlying districts, the press release continues.
The festival consists of three complementary pillars: on the one hand art & culture, on the other hand the increasingly important public entertainment and the aspect of science & technology. Regionally and internationally renowned artists and lighting designers will "illuminate" Zurich with their installations and make the city on the Limmat the "European City of Light" alongside Lyon and several other cities. In addition to the installations, light performances will take place daily. Other cultural institutions such as the theaters, the Kunsthaus and the opera are of course invited to take part in the festival with their own programs.
The Wigra Group is supported by an advisory board with well-known representatives from the business community, Zurich Tourism, the hotel industry, SBB, regional location promotion and experienced event partner companies. In order to hold the first event in November 2011, a definitive permit must be issued by the City of Zurich by the end of October and a definitive commitment from one of the potential main sponsors is still required.
An article about the festival will appear in the print edition of Werbewoche shortly before the festival.
