Schweizer Illustrierte launches green supplement
Schweizer Illustrierte is discovering its green thumb: This fall, the magazine plans to launch a new supplement. SI Gruen is set to enrich the Swiss media landscape as a green lifestyle magazine.
Schweizer Illustrierte is discovering its green fingers: the magazine plans to launch a new supplement in the fall. SI Gruen is to enrich the Swiss press landscape as a green lifestyle magazine. SI Gruen will report on all aspects of the current "green lifestyle" trend in a fun and credible way, writes the publishing house Ringier in a press release. The target audience is the so-called "LOHAS" (Lifestyle of Health and Sustainability), i.e. people who combine enjoyment, health, luxury, joie de vivre and responsibility. "LOHAS" are just as ecologically minded, enlightened and opinionated as they are affluent and therefore a good target audience for "green advertising", Ringier continues.
SI Gruen will be included in Schweizer Illustrierte for the first time on October 27. Four to six issues are planned for 2009. The magazine was developed by a small team led by SI publishing director Urs Heller.
The Beobachter and Profile Publishing have also announced similar publications. The Beobachter is planning an independent monthly magazine. The launch date is not yet known. Profile Publishing is different: the publisher is launching the title Ecolife at the end of August. Under the leadership of Editor-in-Chief Paul Stierlie, the magazine will focus on the environment, the economy and society. Stierli said in June that the aim is to show that sustainability is not only possible by doing without.
SI Gruen will be included in Schweizer Illustrierte for the first time on October 27. Four to six issues are planned for 2009. The magazine was developed by a small team led by SI publishing director Urs Heller.
The Beobachter and Profile Publishing have also announced similar publications. The Beobachter is planning an independent monthly magazine. The launch date is not yet known. Profile Publishing is different: the publisher is launching the title Ecolife at the end of August. Under the leadership of Editor-in-Chief Paul Stierlie, the magazine will focus on the environment, the economy and society. Stierli said in June that the aim is to show that sustainability is not only possible by doing without.
