The summer series "Leben im Réduit" (Life in the Réduit) triggered emotions on a scale that he had not expected, Daniel Pünter, editorial director of "Schweiz aktuell", told the news agency SDA. Around 1,400 articles were published in the media. Next year, SF will forego a major summer series. Instead, "Schweiz aktuell" will report on 100 years of Swiss aviation, the municipal merger in Glarus and will also cover the base tunnel breakthrough.
SF intends to leave the Tagesschau unchanged. It is in good shape and enjoys a high level of credibility, said Thomas Schäppi, who took over as editor-in-chief at the beginning of the year. In the near future, the focus will be on integrating the online service even more closely into the Tagesschau editorial team. The aim is to further expand the online offerings and make them more up-to-date. In future, for example, interviews will be available on the Internet before the main edition of Tagesschau.
For Hansruedi Schoch, there is no question of abandoning surveys in the run-up to referendums - "even if we were way off the mark with the anti-minaret initiative". However, the SRG Editors-in-Chief Conference has learned its lesson from the massive criticism: in future, the survey results will be published more carefully and better commented on.
According to program director Silvia Zwygart, the science show "Einstein" has established itself well. After a difficult start, it is well established with a broad audience and enjoys great acceptance among scientists and experts. The new format is significantly more successful than Menschen, Technik, Wissenschaft (MTW) used to be.

First convergence project: "Every centime counts"
From next Monday, Swiss Television (SF) and Radio DRS will be launching the major fundraising campaign "Every cent counts". A team of three presenters will report on the fundraising campaigns around the clock from a glass box on the Bundesplatz in Bern. The format is the first convergence project implemented by radio and television. The aim of the campaign, based on the Dutch model, is to raise money for the fight against the "forgotten catastrophe" of malaria with the help of Swiss Solidarity, special campaigns and celebrities, program developer Dominik Stroppel Stroppel told the news agency SDA.

Swiss Television SF has drawn a positive balance for the past year. In 2008, SF was able to increase its market share by 0.7 percent. The all-day average share was 43.2 percent, while the evening average was 43.9 percent. The good results were primarily due to Euro 2008 and the Olympic Games, as SF announced on Tuesday.
Deltenre on the merger of Radio DRS and SF
The merger of Radio DRS and Swiss Television should be driven forward, according to the demand made by television director Ingrid Deltenre at the annual media conference in Zurich on Tuesday. The reason for this is primarily economic pressure. It will be financially tougher for SF, advertising revenues will at best stagnate in 2009, if not fall significantly.
However, moving radio and television closer together not only makes sense for economic reasons, but also offers a great opportunity, Deltenre continued. It puts employees in a position to offer an even more diverse range of services. Media use is becoming increasingly multimedia with cell phones and podcasts. The aim is to participate in this development so as not to lose young users.
Day and Night" was flop of the year
Deltenre described the in-house production "Day and Night" as the flop of 2008. The series failed with audiences and was moved to the Sunday early evening program until its cancellation in the summer. Nevertheless, the in-house production of series is not dead. A project group is currently working on a follow-up concept.