Swiss television loses market share
Over the past year, viewership figures for Swiss television have declined significantly: The three television channels operated by Swiss Radio and Television (SRF) have even slipped below the 30 percent market share mark.
With its three TV channels, SRF achieved an average all-day market share of 29.8 percent in 2011. This is 2.8 percent less than in the previous year. This is according to SRF's program balance sheet, which was published on Tuesday. One possible explanation for the loss could be the 2010 World Cup in South Africa, which had given TV higher ratings at the time.
At the first SF station, the balance looks a little more positive: SF1 was able to increase its market share on the main evening by 0.5 percentage points, reaching 31 percent. This means that 31 percent of all viewers who were sitting in front of the TV at the time had tuned in to SF1.
