Swiss television increased its July market share by 1.2 percent

In July 2006, Swiss television SF achieved an average market share of 32.6 percent for the whole day. This means that public television increased by 1.2 percentage points compared to the previous year in all time zones. The biggest increase was in the late evening with a plus of 4.2 percent.
The annual average generated from January to July 2006 is 35.9%, which corresponds to an increase of 2.5 percentage points compared to the annual average of the previous year. Here too, the increase affects all time periods. However, the increase is greatest on the evening before with a plus of 6.7 percentage points.

In July, Swiss television also made gains in the advertising-relevant target group of 15 to 49-year-olds. The all-day average market share of 27.4 percent was 2.9 percent up on the previous year. In the months January to July 2006, SF achieved a market share of 30.6 percent. Compared to the previous year, this represents an increase of 3.9 percentage points.