Swiss family makes a new appearance in print and digitally
Starting with the next issue on September 20, 2007, the magazine *Schweizer Familie* will have a new look. In addition, the website at Schweizerfamilie.ch will also be redesigned. These changes will be accompanied by a print and online campaign created by the advertising agency Festland.
The magazine Schweizer Familie will have a new look from the next issue on September 20, 2007. The online presence at Schweizerfamilie.ch will also have a new look. The new look will be accompanied by a broad-based print and online campaign developed by the advertising agency Festland St. Gallen and Zurich. In the magazine, the use of new fonts, colors and text elements should ensure better reader guidance. The font and graphics of the logo have been modernized and refreshed. Images are presented more attractively thanks to a new layout. The redesign is a consistent further development of the path taken since the last graphic refreshment in 2004 and was developed by an internal project group, Tamedia announced.
The editorial concept, mix of topics and magazine structure will remain unchanged, but will be supplemented by new elements: various additional sections are intended to promote proximity to the readership. In future, a weekly column by Swiss author Milena will form the introduction to the magazine. At the same time, book author Alex Capus will launch his third reportage series.
Parallel to the print redesign, the online presence is also being completely redesigned in collaboration with Assai Interactive. Schweizerfamilie.ch is to be expanded into a service platform for family, home and leisure and positioned as a community site with numerous interactive elements.
The editorial concept, mix of topics and magazine structure will remain unchanged, but will be supplemented by new elements: various additional sections are intended to promote proximity to the readership. In future, a weekly column by Swiss author Milena will form the introduction to the magazine. At the same time, book author Alex Capus will launch his third reportage series.
Parallel to the print redesign, the online presence is also being completely redesigned in collaboration with Assai Interactive. Schweizerfamilie.ch is to be expanded into a service platform for family, home and leisure and positioned as a community site with numerous interactive elements.
