Schweizer Familie, Glückspost and Coop-Presse with increased circulation
Coop and Migros publications continue to have by far the largest circulation in the Swiss press. While Coop’s publications saw an increase in 2009, Migros’s magazines remained flat. The business press saw a decline in circulation.
The Coop-Presse was able to increase its circulation by a further 2.9 percent to 2,528,521 copies, according to the latest figures from Wemf AG für Werbemedienforschung. The Migros magazines were able to maintain their circulation at 2,175,686 copies. The two publications of the major distributors appear in three languages.
Weltwoche has lost further ground. The decline has accelerated. Its circulation fell by 3.9 percent to 81,753 copies. The weekly newspaper (Woz), on the other hand, increased its circulation by 1.8 percent to 13,784 copies. The magazine Touring suffered a slight decline of 1.9 percent to 1,336,114 copies. Schweizer Familie and Glückspost increased their circulation (+1.3 percent to 185,174 and + 3.8 percent to 146,325 respectively). Schweizer Illustrierte (-2.0 percent to 204,856), Illustré (-0.9 percent to 90,635) and Hebdo (-2.3 percent to 46,010), on the other hand, lost circulation.
Economic stocks slump
The business press felt the headwinds on the financial markets. The circulation of the Handelszeitung fell by 2.8 percent to 43,940 copies. Finanz und Wirtschaft shrank by 5.6 percent to 33,347 copies. The circulation of Bilanz fell by 2.1 percent to 40,021 copies, while Bilan, which is published in French-speaking Switzerland, recorded the biggest drop of 15.7 percent to 16,283 copies.
Weltwoche has lost further ground. The decline has accelerated. Its circulation fell by 3.9 percent to 81,753 copies. The weekly newspaper (Woz), on the other hand, increased its circulation by 1.8 percent to 13,784 copies. The magazine Touring suffered a slight decline of 1.9 percent to 1,336,114 copies. Schweizer Familie and Glückspost increased their circulation (+1.3 percent to 185,174 and + 3.8 percent to 146,325 respectively). Schweizer Illustrierte (-2.0 percent to 204,856), Illustré (-0.9 percent to 90,635) and Hebdo (-2.3 percent to 46,010), on the other hand, lost circulation.
Economic stocks slump
The business press felt the headwinds on the financial markets. The circulation of the Handelszeitung fell by 2.8 percent to 43,940 copies. Finanz und Wirtschaft shrank by 5.6 percent to 33,347 copies. The circulation of Bilanz fell by 2.1 percent to 40,021 copies, while Bilan, which is published in French-speaking Switzerland, recorded the biggest drop of 15.7 percent to 16,283 copies.
