Swiss agricultural media and Landwirtschaftsverlag Münster move closer together
Schweizer Agrarmedien and Landwirtschaftsverlag Münster will work closely together as partners in the future. Starting in May 2022, the magazine *Die Grüne*, published by Schweizer Agrarmedien, will be included in the subscription package alongside the German trade publications *Profi* and *Top Agrar*. In return, Landwirtschaftsverlag Münster will discontinue *Landfreund* with the May issue.
"We are joining forces to provide Swiss farmers with even more targeted, well-founded, faster and better information," Barbara König, Managing Director of Schweizer Agrarmedien, and Dr. Ludger Schulze Pals, Managing Director of Landwirtschaftsverlag Münster, explain the strategy.
For both publishers, the cooperation is a logical step. According to Münchenbuchsee and Münster, the Swiss market is now simply too small for two strong monthly agricultural titles. "For almost 100 years, the Country Friend for first-class information on the Swiss agricultural industry. About the popular combi-subscription Country Friend with the German agricultural magazines Top agricultural respectively Professional Swiss farmers are also well informed about important developments in agriculture in Germany and Europe," says Ludger Schulze Pals, describing the concept so far.
"Nothing will change in that regard. The combi-subscription will continue to exist, only with The Green instead of the Country Friend. As a result of the change, readers will receive an even more comprehensive information package with an even more in-depth focus on Switzerland in the future," assures Barbara König. "The same also applies to advertisers. They can present themselves in an exclusive monthly magazine."
According to their own statements, the two publishers are creating a genuine win-win situation with this sales cooperation: Swiss Agrarmedien has a strong partnership with the The Green the greatest possible proximity to the readership in Switzerland, the German Landwirtschaftsverlag ensures with Top agricultural and Professional for professional and managerial excellence in all matters relating to agriculture and agricultural technology. Top agricultural and Professional are among the world's highest-circulation agricultural magazines, with certified paid circulation of just under 90,000 and just under 63,000 issues respectively. "We cordially invite farmers, our subscribers and advertising partners to take advantage of the future even stronger media package of The Green, Top agricultural and Professional to continue to use it. It's worth it," say Barbara König and Ludger Schulze Pals, looking forward to future collaboration.
