Switzerland: Prices Plummet for Mobile Internet

Many cell phone owners have never used the Internet functions of their phones. The tariffs were too high and sometimes opaque. Now the wind is changing: in recent months, all telecom providers have introduced new and significantly cheaper tariffs for mobile Internet use.

Many cell phone owners have never used the Internet functions of their phones. The tariffs were too high and sometimes opaque. Now the wind is changing: according to SDA, all telecom providers have introduced new and significantly cheaper tariffs for mobile Internet use in recent months. This means that even with a prepaid subscription you can use the Internet for a day for just CHF 5.
Cell phone owners also have the iPhone to thank for the price drop in Internet tariffs: because this device only really makes sense when used simultaneously with the Internet, telecoms providers also adjusted their Internet tariffs at the same time as launching the new phone. All cell phone users are now benefiting from the resulting price slump - tariffs have been reduced by 90% in some cases.
By way of comparison: in 2004, you still paid 30 pennies for 10 kilobytes of data that you picked up or sent from the Internet with a prepaid cell phone. One gigabyte would have cost a whopping 30,000 francs back then. If you buy an iPhone today, you can use one gigabyte of Internet data every month and pay 44 francs a month with the cheapest provider. But you don't have to buy a new cell phone to benefit from such a subscription. Existing contracts with most providers can be changed to the new subscriptions with cheaper Internet volume.

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