Support from Olten
Publishing: Thanks to the collaboration between Peter Wanner and Mathis Lüdin, the BaZ is drawing on expertise from Olten.
Media (BZM) sent out this week contained only 13 lines. In it
was that Markus Jörin, currently Head of Newspaper Publishing at the Oltener
Dietschi AG, Head of Publishing Projects at BZM as of August 1, 2006
becomes. That makes you sit up and take notice: The publishing director of the Olten Tagblatt
(OT), which belongs to the MittellandZeitung (MZ), is moving to
the media company that has felt attacked by MZ since the
Basellandschaftliche Zeitung (bz) has joined the MZ network.
One thing is clear: if BZM brings in the publishing director of another newspaper,
it has important projects in store for him. But what is important for the BZM
currently more important than a clever answer to the bz-MZ team? Will
So Jörin is concocting projects at BZM that go against the bz and
against the MZ - with a conceivable large BaZ circulation in the
Oberbaselbiet?
BaZ publishing director Roland Steffen waves it off. The fact that the BaZ is
decision by bz and MZ is known, but Jörin will react to the
will initially be responsible for existing publishing projects. "We are in the
Delay," he says. He justifies the choice of Jörin with the fact that "with
creative measures and unconventional ideas".
In fact, Jörin had a successful subscription campaign last year
launched.
Jörin himself also does not want to comment on a possible
BaZ-Grossauflage or other projects. For the change to BZM he had
had already decided before the cooperation between MZ and bz
was certain. Coincidentally, he then resigned on the same day as their
collaboration became public. He also had no intention of
to defect. "But now I'm twice as motivated to play in Basel
to start," he says. It is clear to him: "The change will now have additional
explosive." That is why he was also removed from the management of Dietschi AG.
and resigned from the MZ Management Board.
Markus Knöpfli
