Grace period is over
Radio On May 18, Radiocontrol will release data covering Radio Capital FM's first 100 days.
for Radio Capital FM. For the first time, Publica Data is
Radiocontrol data of the successor station to ExtraBern. As a result
it becomes clear how the "Hauptstadt-Radio" in its first 100
radio listeners in Bern. On January 23, 2006
the radio station belonging to Espace Media went on air,
but have the data blocked for the time being. The industry is therefore waiting
eagerly awaiting the unveiling of the data secret.
However, Bern's figures for the first quarter of 2006 are already known.
none from Capital FM, but those from competing stations. Accordingly
DRS 1 has increased by 3200% compared to the first quarter of 2005.
listeners, while DRS 3 lost 6900 listeners and BE1 gained 5200 listeners.
In the target group of 15 to 49-year-olds, the trend is even more pronounced.
more pronounced. This is likely to make things tight for Capital FM.
"That doesn't have to be the case," disagrees Martin Freiburghaus, Director of
BE1. "It is also possible that a new broadcaster on the market will take over the
arouses people's interest in the medium of radio in general, so that they
listen in everywhere to compare. This increases the number of
stations' reach, while listening time tends to fall." He
I therefore expect that Capital FM will also be able to gain listeners. One
but he already knows: BE1 did not suffer any losses. Freiburghaus
will therefore wait quietly for the Capital FM data to be activated and
then briefly informed his customers about the new market conditions in Berne
to clarify. Otherwise, however, he will "not be a marketing
drive up".
Markus Knöpfli
