Beautiful views with NZZ Bellevue
The first lifestyle portal from a Swiss media company goes live today. NZZ Bellevue is the digital companion for anyone who enjoys surrounding themselves with beautiful things. The new platform offers inspiration, well-researched content linked across multiple media, and artfully staged images.
NZZ Bellevue bundles the publishing lifestyle competencies of the NZZ at one digital address. It thus complements the existing print offerings of the magazines Style and Z of the NZZ am Sonntag. Says Nicole Althaus, Editor-in-Chief of NZZ Bellevue: "The new platform gives us the opportunity to react spontaneously to lifestyle news at any time and to play out our expertise with new journalistic forms and on other channels. With NZZ Bellevue, we reach a broader audience and become even faster and more up-to-date."
At Bellevue.nzz.ch experts report on all lifestyle facets: fashion, design, cooking, travel, watches or cars. According to a statement on NZZ Bellevue, luxury is defined less by prestigious objects and more by an awareness of quality and understatement. NZZ Bellevue appeals to a style-savvy audience that appreciates the finer things in life. One of the highlights on NZZ Bellevue is the interactive City Guides in the Travel & Discover section. There, readers can find selected addresses - whether hotels, restaurants, bars or galleries - on a clearly arranged map. NZZ Bellevue is backed by experienced lifestyle editors from "NZZ am Sonntag" and a number of internal and external experts.
Under the hashtags #schöneausblicke and #nzzbellevue, the NZZ Bellevue editorial team is active on Twitter (@NZZBellevue), Facebook (nzz.bellevue), Instagram (nzzbellevue) and Pinterest (NZZBellevue).
