Surreptitious advertising: a clean bill of health for Schawinski?
Now Sat.1 is also facing its own product placement scandal. Meanwhile, the *Süddeutsche* gives the Swiss network head high marks.
Following in the footsteps of ARD, Sat.1 has now also
tangible product placement scandal. The private broadcaster had for years
systematically and "on a grand scale" engaged in surreptitious advertising, write
the Süddeutsche Zeitung. In addition to breakfast television, it is above all
the unprofitable, but by politicians desired regional
evening program was financed. According to
the pharmaceutical and financial sectors, the report states that several
million euros flowed into the company. The former managing director Jürgen Doetz had
not only knew about it, but internally issued the slogan "why
are we supposed to leave the money on the street that would otherwise go to ARD and
ZDF". From the start in 1984 until spring 2004, Doetz was
Sat.1 Managing Director, the last four months together with Roger
Schawinski. The Swiss radio pioneer is also already in the media
under suspicion, especially since one of the intermediary companies for
The company responsible for surreptitious advertising on Sat.1, Connect-TV, is based in Ticino. The
Süddeutsche Zeitung, however, reports the opposite: Schawinski had
At the beginning of 2005, cooperation with another brokerage company,
Worldcom in Leipzig, ended with the words "There is surreptitious advertising
no longer with us".
tangible product placement scandal. The private broadcaster had for years
systematically and "on a grand scale" engaged in surreptitious advertising, write
the Süddeutsche Zeitung. In addition to breakfast television, it is above all
the unprofitable, but by politicians desired regional
evening program was financed. According to
the pharmaceutical and financial sectors, the report states that several
million euros flowed into the company. The former managing director Jürgen Doetz had
not only knew about it, but internally issued the slogan "why
are we supposed to leave the money on the street that would otherwise go to ARD and
ZDF". From the start in 1984 until spring 2004, Doetz was
Sat.1 Managing Director, the last four months together with Roger
Schawinski. The Swiss radio pioneer is also already in the media
under suspicion, especially since one of the intermediary companies for
The company responsible for surreptitious advertising on Sat.1, Connect-TV, is based in Ticino. The
Süddeutsche Zeitung, however, reports the opposite: Schawinski had
At the beginning of 2005, cooperation with another brokerage company,
Worldcom in Leipzig, ended with the words "There is surreptitious advertising
no longer with us".
